乡村振兴背景下新媒体对农业发展的作用

Role of New Media in Agricultural Development Under the Background of Rural Revitalization

为了促进农业现代化发展,提升农产品竞争力,分析了乡村振兴背景下新媒体对农业发展的作用,指出了新媒体在促进农业发展中存在的问题,包括农业信息在各种主流平台上受到的关注较少,农业信息不可靠,主流平台上的农业信息较少。提出了乡村振兴背景下新媒体促进农业发展的建议:提高农民有效利用新媒体的意识,提高新媒体平台上农业信息的准确度。政府应监督扩充新媒体上的农业信息,利用有效的工具,打造新媒体平台,采用有效的方式,鼓励农业生产,使新媒体在农业发展中发挥出更大的作用。

In order to promote agricultural modernization development,and promote agricultural products competitiveness,the study analyzes the role of new media in agricultural development under the background of rural revitalization,and points out the problems,i.e.little attention of various mainstream platform on agricultural information,unreliable agricultural information,and little agricultural information on mainstream platform.Suggestions of the promotion of agricultural development through new media under the background of rural revitalization are proposed,i.e.to improve the peasant’s consciousness of effective utilization of new media,and promote the accuracy of agricultural information on the new media platform.The government should supervise the extension of agricultural information on the new media,utilize effective tools,create new media platform,adopt effective method,and promote agricultural production,to make new media play more role on agricultural development.