存在非正规回收企业竞争的厂商自主以旧换新策略分析

Autonomous old-for-new strategy of firms faced with competition with informal recycling enterprises

为研究存在非正规回收企业竞争的情形下厂商自主以旧换新策略的影响,构建了博弈模型比较厂商自主以旧换新策略实施前后厂商与非正规回收企业的回收市场份额、回收价格以及利润的变化.研究表明:无以旧换新模式下,由于非正规回收企业在旧产品回收处理成本上占有优势,使得厂商在与非正规回收企业的竞争中通常处于劣势地位;厂商自主以旧换新模式下,厂商提供的旧产品抵消价格及其占有的旧产品回收市场份额不仅随着厂商处理单位旧产品获得的收益增大而提升,更是随着其整体新产品正向销售和旧产品逆向回收的总边际利润增大而提升;厂商自主以旧换新策略的实施可以提升厂商在与非正规回收企业竞争中的优势,使厂商获得更大的旧产品回收市场份额与利润,推动厂商新产品的销售和旧产品的回收.

By establishing game-theoretic models,this paper investigates the impacts of autonomous old-fornew strategy of firms faced with competition with informal recycling enterprises,through comparing their shares of recycling market,recycling prices and profit changes before and after the implementation of the autonomous old-for-new strategy.The results show that,without the autonomous old-for-new strategy,the firms are always at a disadvantageous position in their competition with informal recycling enterprises because the latter greatly benefits from low recycling cost of old products.With the implementation of autonomous old-for-new strategy,the recycling prices and shares of recycling market of the firms not only increase with the earnings of processing a unit old product,but also increase with the total profit margin of sales of new products and recycling of old products.The implementation of autonomous old-for-new strategy can enhance the competitiveness of the firms in their competition with informal recycling enterprises,increase their market shares and profits in the old product recycling market,and promote their sales of new products and their recycling of old products.