摘要
“互联网+体育”作为体育产业中一种全新发展形态,在当前信息技术支持下迅速发展。在此背景下,健身服务策略应做出相应调整,在满足服务对象需求的基础上,全面促进体育产业的高质量、高水平发展。文章探索了“互联网+”背景下影响健身服务发展的原因,并从在线健身课程内容调整、服务方式创新等方面总结了“互联网+体育”发展的对策以及优化全面健身的发展路径。
As an emerging trend in the sports industry,“Internet+Sports”is booming under the technical support of current information technology.In this context,corresponding adjustments should be made on the fitness service strategy to promote the highquality and high-level development of the sports industry on the basis of satisfying the needs of consumers.This article aims to explore the factors that affect the development of fitness services under the background of“Internet+”,and propose the strategies for the development of“Internet+sports”and the development path for optimizing comprehensive fitness in terms of content adjustment of online fitness courses and innovation of service mode.
作者
丁佳佳
Ding Jiajia(Minnan University of Science and Technology,Shishi 362700)
出处
《中阿科技论坛（中英文）》
2022年第4期182-185,共4页
China-Arab States Science and Technology Forum
基金
2021年福建省中青年教育科研项目《新业态背景下“互联网+体育”健身服务策略研究》(JAS21397)。
关键词
新业态
互联网+体育
健身服务
策略研究
New business models
Internet+sports
Fitness service
Strategy research
