出离乱象后的“饭圈”画像--从粉丝追星实践的心理作用机制出发

The Picture of“Rice Circle”behind the Chaos--Starting from the Psychological Mechanism of Fans’Star Chasing Practice

近年来,“饭圈”文化在偶像工业资本与网络平台的裹挟下滋生出包括互撕谩骂、应援打榜、造谣攻击在内的一系列乱象,而乱象背后潜藏的“饭圈”逻辑也已显露于公众视野之中。基于非参与型观察与深度访谈的方法可以发现,身处乱象之中的“饭圈”粉丝之所以对畸形扭曲的“饭圈”逻辑予以默认与遵从,与心理投射、社会学习及补偿机制等心理作用密不可分,“饭圈”粉丝在追星实践中的种种表现并非对“饭圈”逻辑的欣然接受,而是为了满足自身多层次的情感需求所作的权宜之计。因此,同样苦于“饭圈”乱象的“饭圈”粉丝有望在针对乱象展开的一系列举措后,重新成为与资本博弈的趣缘群体,走向狂热与理性之间的平衡,成为参与社会协同治理的网络自组织,为建构多元主体分工协作的社会治理格局贡献力量。

In recent years,the“rice circle”culture has bred a series of chaos under the coercion of in⁃dustrial capital and network platform,and the hidden“rice circle”logic behind the chaos has also been exposed to the public view.Based on the methods of non-participatory observation and in-depth inter⁃view,it can be seen that the various performances of fans of“rice circle”in the practice of star chasing are not a happy acceptance of the logic of“rice circle”,but an expedient measure to meet their multilevel emotional needs.Therefore,fans of the“rice circle”who also suffer from the chaos of the“rice cir⁃cle”are expected to become interested groups in the game with capital again after a series of measures a⁃gainst the chaos,move towards the balance between fanaticism and rationality,become a network selforganization participating in social collaborative governance,and contribute to the construction of a social governance pattern of division and cooperation among multiple subjects.