符号经济视角下文化创意街区语言景观实证研究——基于场所符号学与文化资本理论

An Empirical Study on the Linguistic Landscape of Cultural and Creative Blocks from the Perspective of Symbolic Economy:Based on Site Semiology and Cultural Capital Theory

语言景观不仅是公共空间内的书面语言,还是文化的客观化物质载体,其具备一定的文化功能和经济价值。文章从符号经济的视角,以上海市著名的文化创意街区田子坊的语言景观样本为研究对象,根据场所符号学理论和文化资本理论,分析文化创意街区语言景观的语言符号特征及其文化内涵,以期促进语言文化的传播与发展。

Linguistic landscape is not only the written language in public space,but also the material carrier of cultural objectification,which has certain cultural functions and economic values.From the perspective of semiotic economy,the paper takes the linguistic landscape of Tianzi Lane,a famous cultural and creative blocks in Shanghai city,as the research object.Based on the theory of site semiology and the theory of cultural capital,the paper analyses the linguistic signatures and cultural connotations of the linguistic landscape of the cultural and creative blocks,with a view to promoting the dissemination and development of linguistic culture.