来华留学生媒介使用与中国文化认同研究

A Study on the Media Use and Chinese Cultural Identity of the International Students in China

来华留学生的媒介选择和使用对留学生的中华文化认同会产生影响。随着来华学生规模的扩大和研究领域的深化,留学生媒介使用情况以及媒介使用与文化认同的关系以及影响因素逐渐走进学者的研究视野。研究基于“使用与满足”理论与文化认同理论,对云南大学145名来华留学生进行问卷调查和访谈后发现,来华留学生倾向于使用社交平台、电影、网站三类媒介,个体的年龄、性别、汉语水平差异对其中国文化认同产生显著影响。留学生整体的中国文化认同程度较高,他们对中国文化的欣赏大于了解,个体的学历、年龄、国籍与其中国文化认同之间具有强相关性。留学生的媒介使用时间、语言类型、内容偏好、使用动机与使用效果均对其中国文化认同产生显著影响。作为文化传播者,应该利用媒介使用对留学生中国文化认同所发挥的积极作用,促进留学生了解中国文化,提高他们的中国文化认同,使中国文化在海外得以更广泛地传播。

The media selection and use of international students in China will have influences on their Chinese cultural identity.With the expansion of the scale of foreign students coming to China and the deepening of the research field,the use of media by international students,the relationship between media use and cultural identity,and the influencing factors have gradually entered the research vision of scholars,and great achievement have been made.Based on the Use and Gratification Theory and Cultural Identity Theory,this research conducted a questionnaire survey of 145 international students in China.It is found that after coming to China,international students tend to use three types of media:social platforms,movies,and websites.The age,gender,and Chinese proficiency of individuals have a significant impact on their Chinese cultural identity.Secondly,the overall Chinese cultural identity of international students is relatively high,and their appreciation of Chinese culture is greater than their cultural understanding.There is a strong correlation between the individual's educational background,age and nationality and their Chinese cultural identity.Finally,the time,language,content preference,motivation and effect of international students'media use,all these factors have a significant impact on their Chinese cultural identity.As cultural disseminators,we should make use of the positive impact of media use to promote international students'understanding of Chinese culture while enhancing their recognition of Chinese culture,so that Chinese culture can be more widely spread overseas.