摘要
数字化转型是推动旅游景区提质增效的重要动力,有利于刺激旅游新业态的产生和发展。湖南省是一个旅游资源禀赋优越的省份,文章分析湖南省旅游景区数字化建设的现状、存在的困境,并在此基础上提出对策:加强统一协调,加大监管力度;共享旅游数据,构建标准化系统;运用信息技术,创新营销方式;做好招商引资,增强服务能力。
Under the normalization of epidemic situation,digital transformation is an important driving force to improve the quality and efficiency of scenic spots,which is conducive to the emergence and development of new tourism formats.Hunan province is a province with superior tourism resources.By analyzing the current situation and existing difficulties of the digital construction of tourism scenic spots in Hunan province,this paper puts forward countermeasures:strengthen unified coordination and strengthen supervision;share tourism data and build a standardized system;use information technology and innovate marketing methods;do a good job in attracting investment and en hancing service capacity.
作者
何瑞琳
He Ruilin(College of Tourism,Hunan Normal University,Changsha,Hunan,410081)
出处
《市场周刊》
2022年第4期71-74,共4页
Market Weekly
基金
湖南省研究生科研创新项目“疫情常态化下湖南省旅游产业数字化转型研究”(项目编号:QL20210127)。
关键词
湖南省
旅游景区
数字化转型
Hunan province
tourist attractions
digital transformation
