数字平台差别待遇的反垄断规制

Antitrust regulation of differential treatment of digital platform

市场主体的正常市场竞争需要、算法的非中立性导致的随机性交易被视为差别待遇的正当理由。数字平台基于垄断利润的追求,受到隐蔽性、快速性等技术性的影响,因现有规制存在差异性影响标准缺位、正当理由不明等问题,易产生差别待遇的垄断行为。坚持消费者权益保护、维护市场竞争秩序、保障数字市场健康有序的原则,确立差异性影响标准、正当性标准,成立算法监测部门,完善数字平台差别待遇的反垄断规制。

Random transactions caused by the normal market competition needs of market subjects and the non neutrality of algorithms are regarded as legitimate reasons for differential treatment.Based on the pursuit of monopoly profit, digital platform is affected by concealment, rapidity and other technologies.Due to the problems of existing regulations, such as the absence of standards and unclear justifications, it is easy to produce monopoly behavior of differential treatment.Adhere to the principles of protecting consumers’ rights and interests, maintaining market competition order and ensuring the health and order of the digital market, establishing differential impact standards and legitimacy standards, establishing algorithm monitoring departments, to improve the antitrust regulation of differential treatment of digital platforms.