改革开放以来农民形象的媒介框架演变--以《人民日报》为例

The Evolution of the Media Frame of the Image of Farmers Since the Reform and Opening-Up:Taking the People's Daily as an Example

农民作为中国最广泛的职业之一,在中国的发展中扮演着不可忽略的经济、政治、文化角色,也是官方媒体报道宣传的重要形象之一。从文本内容着手,关注农民形象是如何通过媒体所赋予的新闻框架而被建构的,发现随着农民形象媒介框架的建构与嬗变,也反映了一定时期中国社会的发展状况及媒体的宣传导向。通过对1978-2021年间在《人民日报》上报道的农民形象给以框架分析,概括了其嬗变态势。

As one of the most extensive occupations in China,farmers play an economic,political and cultural role that cannot be ignored in China's development.They are also one of the important images reported by the official media.Starting from the text content,this paper pays attention to how the peasant image is constructed through the news frame given by the media,and finds that with the construction and evolution of the peasant image media frame.It also reflects the development of Chinese society and the media's propaganda orientation in a certain period of time.This article summarizes the changing trend of this character image through a frame analysis of the reports related to the image of farmers in the People's Daily from 1978 to 2021.