短视频领域的意识形态风险与化解机制

On Ideological Risks in the Domain of Short Videos and Corresponding Mitigation Mechanism

科学技术的快速发展催生了众多的短视频平台及用户。基于大数据分析的精准投放、碎片化的内容组合以及大众化的表达使短视频在众多网民心中落地生根。多样的短视频形式在很大程度上满足了不同个体的娱乐需求,但也存在一定的意识形态风险。基于大数据分析的精准推送容易形成意识形态茧房,泛娱乐化的特点会冲击主流意识形态的权威性,创作主体大众化的特点则会削弱主流意识形态的话语权。为进一步化解短视频领域的意识形态风险,既要重视视频内容创作,也要加强平台监管,更要创新信息传播的形式。

The rapid development of science and technology has given birth to a wide range of short-video platforms and users.Taking root among netizens through precise push based on big data,mix of fragmented content and popular expressions,short videos with diverse forms have satisfied individuals’needs for entertainment to a great extent.However,along with that come some ideological risks,including ideological cocoons caused by precise push,a shock to the authority of mainstream ideology as a result of over entertainment,and less say of mainstream ideology owing to the popularization of subjects of short-video creation.In order to resolve these risks,more focus should be laid on the exploration of new forms of information dissemination,in addition to the content of short videos and the supervision over short-video platforms.