我国冰雪装备器材产业可持续发展研究

Research on the Sustainable Development of Ice and Snow Equipment Industry in China

采用文献资料法、调查法和逻辑分析法,对我国冰雪装备器材产业可持续发展问题进行研究。认为,在冬奥会筹办及国内大众冰雪运动广泛开展的大背景下,在我国政策的大力支持下,我国冰雪装备器材产业市场发展迅猛、自主品牌研发加速推进、国产品牌增长空间巨大、产业园区建设提速,但也存在研发能力薄弱、产业布局不合理、品牌效应不明显、产业融合深度不足等问题。从强化研发攻坚、优化产业布局、提升品牌效应、推动产业融合4个方面提出发展建议,为我国冰雪装备器材产业实现可持续发展蓄力添能。

Literature data method,investigation method and logical analysis method are used to study the sustainable development of China’s snow and ice equipment industry.It is believed that in the process of the preparation of 2022 Winter Olympics and under the background of extensive development of national public ice and snow sports,with the support of our policy,China’s ice and snow equipment industry market is developing rapidly,accelerating the research and development of independent brands,having huge space for the growth of domestic brands,and accelerating the construction of industrial parks,but there are also problems such as weak research and development capacity,unreasonable industrial layout,obscure brand effect,and insufficient depth of industrial integration.This paper puts forward development suggestions from four aspects,including strengthening research and development,optimizing industrial layout,improving brand effect and promoting industrial integration to enhance the sustainable development of China’s ice and snow equipment and equipment industry.