自洽与利导:新媒体时代高校“微思政”教育路径探究

Self-Consistent and Profitable Guidance:Exploration of the Path of Micro Ideological and Political Education in Colleges and Universities in the New Media Era

新媒体时代,以微博、微信、抖音等为代表的微媒体迅速崛起,使传统的高校思想政治教育面临诸多机遇和挑战。从内因和外因两方面,以自洽和利导相结合的方式提出解决策略,从而发挥“微思政”交互性、共享性、快捷性、时效性的优势,实现高校思政教育的全员参与、全程融入和全面覆盖,增强高校思政教育的影响力、亲和力、感召力。

In the era of new media,micro media represented by Weibo,WeChat,Douyin,etc.have risen rapidly.Traditional ideological and political education in colleges and universities faces many opportunities and challenges.From two aspects of internal cause and external cause,strategy is put forward by way of combining the self-consistent and profitable guidance,so as to give full play to the advantages of micro ideological and political education in terms of interaction,sharing,rapidity and timeliness,realize the ideological and political education of full participation and comprehensive coverage,enhance the influence,affinity and charisma of ideological and political education in colleges and universities.