基于DEA模型的数字文化产业典型企业效率分析

Efficiency Analysis of Typical Enterprises in Digital Culture Industry Based on DEA Model

为提高未来数字文化产业发展效率,通过选取数字文化产业中的动漫影视、游戏、网络文化、数字文化装备和数字艺术展示五大重点领域的20家典型企业为样本,应用DEA模型对2018—2020年3年内的经营效率进行分析。结果表明:样本企业的综合效率呈现出先增后减的趋势,无效企业占比大;规模效率是影响数字文化产业内企业经营绩效的主要原因;新冠疫情明显对产业发展产生不利影响,但个别企业因用户疫情期间对线上文娱需求增高绩效不减反升。从战略规划、财政支持、资源共享和法律保护4个层面提出对策建议,为数字文化产业的可持续发展提供参考。

In order to promote the improvement of the development efficiency of digital culture industry in the future,20 typical enterprises in five key fields of digital culture industry,including animation,film and television,games,network culture,digital cultural equipment and digital art display,are selected as samples to analyze the operating efficiency from 2018 to 20203 by DEA model.The conclusions are as follows:The comprehensive efficiency of sample enterprises shows a trend of increasing firstly and then decreasing,and invalid enterprises account for a large proportion;Scale efficiency is the main reason that affects the business performance of enterprises in digital culture industry;COVID-19 had a obvious negative impact on industrial development,but the performance of some enterprises has not decreased but increased due to the increased demand for online entertainment during the epidemic period.Countermeasures and suggestions are put forward from four aspects,including strategic planning,financial support,resource sharing and legal protection,to provide reference for the sustainable development of digital culture industry.