基于EVA的成都恒达公司价值评估及提升策略研究

Research on Value Evaluation and Promotion Strategy of Chengdu Hengda Company Based on EVA

随着中国经济的发展,企业也迅速发展起来,企业之间的兼并、重组、增资、清算、并购等更加频繁,对于企业价值评估的需求更多了。通过对企业进行价值评估,了解企业价值,找到提升企业价值的方法,使企业价值最大化。文章基于EVA的成都恒达公司价值评估及提升策略研究,利用EVA估值法确定该公司企业价值,得出债务资本驱动因素、投入资本驱动因素、利润率驱动因素是恒达公司三个关键价值提升驱动因素,其中利润率驱动因素是最重要的因素;最后对恒达公司企业价值提升提出相关策略:降低成本、加大产品研发、拓展市场、调整库存量和应收账款结构。

With the development of China's economy,enterprises have also developed rapidly.Mergers,reorganizations,capital increases,liquidations,mergers and acquisitions among enterprises have become more frequent,and there is an increasing demand for enterprise value evaluation.Through the value assessment of the enterprise,we can understand the value of the enterprise and find the method to enhance the value of the enterprise so as to maximize the value of the enterprise.The paper is a research on the value evaluation and promotion strategy of Chengdu Hengda Company based on EVA.EVA valuation method is used to determine the enterprise value of the company.It is concluded that the debt capital driving factors and investment capital driving factors and profit rate driving factors are the three key value driving factors of Hengda Company,among which the profit rate driving factor is the most important factor.Finally,relevant strategies for Hengda Company's enterprise value enhancement are proposed:reducing costs,increasing product research and development,expanding market as well as adjusting inventory levels and the structure of accounts receivable.