企业数字化升级的内在逻辑与路径设计研究

Research on the Intrinsic Logic and Path Design of Enterprises’Digital Upgrading

数字经济的爆发式增长已成为驱动企业数字化升级的根本力量。企业作为数字经济的主要参与主体,如何通过数据赋能与数字技术应用实现数字化升级的内在逻辑和路径设计值得进一步研究。为了有效支撑企业数字化升级,首先,数据与数字技术分别是企业数字化升级的通关密码和赋能工具。其次,基于数字技术驱动企业产品与服务的数字化创新,实施流程再造满足顾客需求,从而实现业务流程的数字化升级。再次,基于数字平台赋能打造以大数据和云计算为支撑的数字平台,重构传统价值链和塑造新的价值创造及传递方式,最终实现商业模式的数字化升级。最后,基于数字生态共生拓展行业边界实现跨界整合,构建数字生态体系引领行业整体数字化升级与跃迁。这些结论对数字经济下企业数字化升级的内在逻辑和路径设计有所借鉴。

The explosive growth of digital economy has become a fundamental driving force for enterprises’digital upgrading.As a significant participant in digital economy,it is worthwhile to explore the intrinsic logic and path design of how enterprises can achieve digital upgrading through data empowerment and digital technology application.Firstly,data and digital technologies are respectively the password and empowerment tools for enterprises’digital upgrading.Secondly,digital innovation of enterprise products and services with digital technology and the implementation of process reengineering to enhance customer satisfaction can help to realize the digital upgrading of organizational process.Thirdly,the digital platform supported by big data and cloud computing and value chain reconfiguration can help to achieve digital upgrading of business model.Finally,digital ecological symbiosis and cross-border integration can lead to digital upgrading at the industry level.These findings can give implications for the digital upgrading of enterprises in digital economy.