文旅融合背景下大运河旅游发展对策研究——以大运河江苏段为例

Research on the Development Strategy of Grand Canal Tourism under the Background of Cultural and Tourism Integration——Take the Jiangsu Section of the Grand Canal as an Example

文旅融合是我国旅游事业现代化发展的基本方向和主要趋势,能够在提升不同景区文化意蕴的前提下,拉动旅游经济的快速发展。大运河是我国重要的文化工程,是承载我国悠久历史文化的伟大工程。通过挖掘大运河的历史价值与文化价值,将其与现代旅游经济有机地融合起来,能够为大运河旅游经济的健康发展提供坚实的基础。对此本文以大运河江苏段为例,结合文旅融合的开发意涵与类型,探究大运河江苏段旅游问题,提出具体的发展对策。

The Grand Canal is an important cultural project in our country,and a great project that carries the long history and culture of our country.By digging the historical value and cultural value of the Grand Canal,and organically integrating it with the modern tourism economy,it can provide a solid foundation for the healthy development of the Grand Canal’s tourism economy.In this regard,this article takes the Jiangsu section of the Grand Canal as an example,combined with the development meaning and types of cultural and tourism integration,explores the tourism problems of the Jiangsu section of the Grand Canal,and proposes specific development countermeasures.