融入思政元素的《汽车营销实务》课程教学探索与实践

Teaching Exploration and Practice of Automobile Marketing Practice Integrated with Ideological and Political Elements

课程思政的目的是为了实现立德树人,“育人”先“育德”,高校教师在教书的同时,还要教授学生为人处事的道理与主动学习、勇于质疑等可贵的品质,最终实现育人育才的有机统一。《汽车营销实务》是汽车运用与维修技术专业的专业基础课程,基于本课程特点以及课程思政教育理念,分析了如何在《汽车营销实务》课程教学中融入课程思政的设计。

The purpose of curriculum ideological and political education is to establish morality and cultivate people.“Educating morality” is prior to “Educating people”.While teaching,college teachers should also teach students the truth of dealing with people and valuable qualities such as active learning and courage to question,so as to finally realize the organic unity of educating people and talents.Automobile marketing practice is a professional basic course of automobile application and maintenance technology.Based on the characteristics of this course and the concept of ideological and political education,this paper analyzes how to integrate the design of ideological and political education into the teaching of automobile marketing practice.