基于网版印刷的传统节日符号在伴手礼包装中的设计研究

Research on the Design of Traditional Festival Symbols in Hand Gift Packaging Based on Screen Printing

传统节日不仅是传统文化的重要组成部分,也是宝贵的民族文化遗产。节日伴手礼作为人们情感交流的承载体在节日的过程中扮演了重要角色。积极进行传统节日伴手礼包装探索实验是对传统节日保护、承实际行动的有效方法之一。该文主要从传统节日伴手礼文化研究现状与趋势入手,探讨节日元素提炼方法,同时结合丝网印刷的技术手段进行创新性节日伴手礼的设计研究。

Traditional festivals are not only important parts of traditional culture,but also a valuable national cultural heritage.As the carrier of people’s emotional communication,festival hand gift plays an important role in the process of festival.It is one of the effective methods to protect traditional festivals and take practical actions to actively carry out the exploration experiment of hand gift packaging for traditional festivals.In this paper,the present situation and trend of the study on the culture of hand-in-hand ceremony of traditional festivals are discussed,and the methods of extracting the festival elements are discussed.