基于传统文化的校园文创产品设计与开发

Design and Developing of Campus Cultural and Creative Products Based on Traditional Culture

高校文创产品高度凝练了高校特有的精神文化理念,它是学生知识和智慧在产品将校园文化的物化表现。该文在分析国内其他大学文创产品设计创新实践成功案例的基础上,结合我国传统文化,对桂林电子科技大学校园文创产品进行创新设计与探索。探索以传统工艺为手段设计开发校园文创产品,以文创产品为载体传承、弘扬我国优秀传统文化,助力大学美育、思政教育的方法与途径。

Campus cultural and creative products highly condense the unique spiritual and cultural concepts of universities.It is the materialization of campus culture by students’knowledge and wisdom in products.The design and developing of campus cultural products is conducive to show the unique personality of universities,spread the characteristic image and cultural concept of universities,promote the core values of universities,and promote the establishment of school brand culture.Based on the analysis of successful cases of cultural and creative product design and innovation in other domestic universities,combined with traditional culture,this paper makes an innovative design and exploration of cultural and creative products on the campus of Guilin University of Electronic technology.Explore the methods and ways to design and develop campus cultural and creative products by means of traditional technology,inherit and carry forward excellent traditional culture with cultural and creative products as the carrier,and help college aesthetic education and ideological and political education.