沉浸式短视频的传播策略

Communication Strategy of Immersive Short Video

目前,短视频因带给受众新奇的观感体验,获得广泛、迅速的传播,引发人们的关注。短视频的类型也在不断创新,在短视频中加入沉浸式概念,利用不断出现的新技术,如虚拟现实技术、人工智能、大数据和5G技术,创作出具有参与感和现场感的视频内容,带给受众全新的体验,掀起“沉浸式”视频内容热潮。沉浸式短视频快速高效传播的现象值得研究与探索。

At present,short video has been widely and rapidly spread and aroused people’s attention due to its novel visual experience to the audience.The types of short videos are also constantly innovating.The concept of immersion is added to short videos,and the emerging new technologies,such as virtual reality technology,artificial intelligence,big data and 5G technology,are used to create video content with a sense of participation and scene,bring a new experience to the audience,and set off an upsurge of"immersive"video content.The phenomenon of fast and efficient propagation of immersive short video is worth studying and exploring.