中国环球电视网的国际传播策略研究

Research on International Communication Strategy of China Global Television Network

随着中国的经济实力增强,中国的国际声音与国际传播的影响力就显得薄弱很多。如何去提高中国媒体在国际传播上的话语权、威信力、影响力等来真正做到“讲好中国故事”是值得深思的事情。中国一直致力于海外媒体建设,其中的国际传播策略也是值得分析与探究。因此,我们从中国环球电视网(CGTN)这个代表,分析中国国际传播所面临的困境与应对策略。

As China's economic strength increases,the influence of China's international voice and international communication is much weaker.How to improve the voice,prestige and influence of Chinese media in international communication to truly"tell Chinese stories"is something worth pondering.China has been committed to the construction of overseas media,the international communication strategy is also worth analyzing and exploring,therefore,from the representative of China Global Television Network(CGTN),analyze the diffi culties and Countermeasures Faced by China's international communication.