疫情常态化背景下以马拉松赛事为核心的体育产业价值链发展对策分析

Analysis on the Development Countermeasures of the Value Chain of Sports Industry with Marathon Events as the Core Under the Background of Epidemic Normalization

新冠肺炎疫情使得包括马拉松在内的体育赛事项目遭受重创,文章以疫情常态化背景为切入点,研究后疫情时代以马拉松赛事为核心的体育产业价值链发展现状、面临困境等内容并提出可行性发展对策,希望能为马拉松产业恢复往日生机并持续健康成长提供解决思路。

The epidemic of new crown pneumonia has made sports events,including the marathon,suffer from a heavy hit.This article takes the background of normalization of the epidemic as a breakthrough points,to study the current situation and difficulties of the value chain of the sports industry in the post-epidemic era with marathon events as its core,and to put forward feasible development countermeasures,hope to be able to provide solutions for the marathon industry to restore the vitality of the past and sustainable and healthy growth.