专业群模块课程建设实践研究——以《推销技巧》为例

Construction of Module Curriculum in Specialty Groups——Taking Sales Skill Training as an Example

针对专业群建设初期模块课程建设中存在的课程内容与专业群目标岗位匹配度低、产教融合度低、学生技能训练欠缺、课程思政建设能力不足等问题,本文以广东职业技术学院电子商务专业群建设背景下推销技巧课程改革为例,阐述如何利用工作过程系统化的课程开发理论进行课程定位、课程整体设计、课程实施过程设计、教学评价,从而落实“以学生为中心,理实合一”的教学策略,为专业群模块课程改革提供参考借鉴。

Common problems arising in the early stage of module curriculum con⁃struction include low matching degree between curriculum content and target posts,poor integration of production and education,lack of student skill training and insufficient ca⁃pacity to conduct ideological and political education.In view of the course reform of Sales Skill Training in the specialty group of e-commerce in Guangdong Polytechnic,this paper elaborates how to apply curriculum development theories which feature sys⁃tematized work process,to course positioning,overall curriculum designing,implementa⁃tion planning and teaching evaluation.In this way,we can carry out the student-cen⁃tered teaching strategy integrating theory with practice,which will provide reference for the curriculum reform of other specialties.