国内外体育产业前沿研究及对粤港澳大湾区发展的展望——基于文献计量和内容分析法的视角

Frontier Research on Sports Industry at Home and Abroad and Forecasts on the Development of Guangdong-Hong Kong-Macao Greater Bay Area——Based on the Perspective of Bibliometrics and Content Analysis

以Web of Science核心合集作为数据统计源,根据数据定量加工和主题判断与选择,运用文献计量、内容分析、可视化分析等方法,从学术趋势、核心作者、国家地区分布、学科分布等方面对国内外体育产业的研究现状进行统计分析,并从体育博彩与健康、体育政策、体育消费、电子竞技等方面对国内外体育产业研究热点进行分析。借鉴国外体育产业的研究现状与趋势,对我国粤港澳大湾区体育产业未来的研究与发展方向进行预测与分析:1.粤港澳三地各具特色,协同发展是湾区体育产业融合发展的主要途径;2.5G技术为粤港澳体育产业提供了新契机;3.跨地区和学科交叉为体育产业研究拓宽思路;4.助力人才交流互动是成为世界级湾区发展水平的重要举措;5.港澳在体育赛马与博彩产业有着巨大优势,充分挖掘和运用大陆资源是未来的重要课题;6.湾区海洋资源丰富,是“海上丝绸之路”的枢纽,其可持续发展应早日提升议程;7.三地的体育史同源同根、源远流长,丰富的资源足以承办国际知名赛事和塑造湾区体育品牌,这将是未来经济增长点。

Takes Web of Science Core Collection as data sources,based on quantitative data processing and qualitative judgment and selection of topics,using bibliometrics,content analysis,visualization analysis and other methods,statistical analysis of the research status of domestic and foreign sports industry in terms of academic trends,core authors,national and regional distribution,and discipline distribution,and from sports betting and health,sports policy,sports Consumption,e-sports and other aspects of domestic and foreign sports industry research hot spots are analyzed.Drawing lessons from the research status and trends of the foreign sports industry,predict and analyze the future research and development direction of the sports industry in China's Guangdong-Hong Kong-Macao Greater Bay Area:1.Guangdong,Hong Kong and Macao have their own characteristics,and coordinated development is the integrated development of the sports industry in the Greater Bay Area.2.5G technology provides new opportunities for the sports industry in Guangdong,Hong Kong and Macao;3.Cross-regional and interdisciplinary research to broaden ideas for sports industry research;4.Helping talent exchange and inter-action is an important measure to become a world-class bay area development level;5.Macao and Hong Kong have huge advantages in sports betting and horse racing industries respectively.The full exploration and utilization of mainland resources is an important issue for the future;6.The Greater Bay Area is rich in marine resources and is the hub of the"Maritime Silk Road",and the marine sports industry Sustainable development should raise the agenda as soon as possible;7.The sports history of the three places has the same origin and has a long history.The rich resources are sufficient to host internationally renowned events and shape the sports brand in the Bay Area,this will be the future economic growth point.