大众传媒视角下的民族传统体育文化转型

The Transformation of National Traditional Sports Culture from the Perspective of Mass Media

本文从大众传媒视角研究民族传统体育文化的转型,民族传统体育文化的发展步伐既符合时代发展的潮流,又与以大众传媒为代表的多元文化相融合。向创新发展、先进文化、城市文明、多元价值转型可以推动民族传统体育文化在当今文化产业的实践过程,促进风土人情向城市文明转化,重新进行多元价值定位,促使民族传统体育文化重归社会大众的视野,并在创造性与创新性转型中适应社会现代化的发展需要。

This paper studies the transformation of national traditional sports culture from the perspective of mass media,and the pace of development of national traditional sports culture is not only in line with the trend of the development of the times,but also integrated with the multi-culturalization represented by mass media.This transformation to innovation,advanced culture,urban civilization and multi-value can promote the practice process of national traditional sports culture in today's cultural industry,promote the transformation of local customs and customs into urban civilization,re-position the multi-value,promote the national traditional sports culture to return to the vision of the general public,and adapt to the development needs of social modernization in the creative and innovative transformation.