摘要
“市场营销”是管理类专业的重要核心课程,也是一门实践和理论结合紧密的课程。基于课程要求和学生特点,文章介绍了PBL教学方法原理应用于该门课程的教学实践。课程将每个课时的教学设计分为创建问题、分析问题、解决问题和总结反思4个阶段,划定了每个阶段老师和学生的任务。
“Marketing Management”course is not only an important core course for management majors,but also a course with close combination of practice and theory.Based on the course requirements and students’characteristics,this paper introduces the principle of PBL teaching method applied to the teaching practice of this course.The course divides the teaching design of each class into four stages:creating problems,analyzing problems,solving problems and summarizing and reflecting,and defines the tasks of teachers and students in each stage.
作者
刘静娴
Liu Jingxian(Nanjing University of Posts and Telecommunications,Nanjing 210003,China)
出处
《江苏科技信息》
2022年第10期77-80,共4页
Jiangsu Science and Technology Information
基金
南京邮电大学教改项目,项目名称:基于PBL教学模式的翻转课堂建设——以”市场营销”课程为例,项目编号:JG00120JX27。
关键词
PBL
教学设计
“市场营销”
PBL
instructional design
“Marketing Management”
