试论新媒体短视频对传统媒体转型的影响

On the Influence of New Media Short Video on the Transformation of Traditional Media

随着新媒体短视频的应用,全新的新闻信息传播形态获得了受众认可,市场优势逐渐突显,同时对传统媒体的发展提出更高的要求。传统媒体市场生态环境变化巨大,在以数字化技术、互联网、无线互联网技术为基础,向移动终端、数字化终端提供信息和服务的新媒体背景下,传统媒体在新市场环境需要把握机会,结合新媒体优势做好媒体转型,是提升传统媒体市场竞争力的重要契机。

With the application of new media short video technology,the new form of news information communication has been recognized by the audience,and the advantage is gradually highlighted in the market,which also puts forward higher requirements for the development of the traditional media.The ecological environment of the traditional media market has changed greatly.Under the background of new media that provide information and services to mobile terminals and digital terminals based on digital technology,Internet and wireless Internet technology,traditional media need to grasp opportunities in the new market environment and do a good job in media transformation in combination with the advantages of the new media,which is an important opportunity to improve the market competitiveness of the traditional media.