汉字字体笔画形态与情感意象的关系模型

Relationship model between Chinese character font stroke shape and emotional image

为了揭示汉字字体形态特征与受众情感意象之间的内在关系,从视觉认知的角度出发,探索性地提出一种汉字字体笔画形态与情感意象的关系模型。首先,利用形态分析法对汉字字体笔画形态设计要素进行分析、梳理,构建字体笔画形态设计要素项目与类目表;然后,运用K均值聚类算法筛选出代表性的情感意象词汇,通过语意差分法制作调查问卷,得到各字体样本的情感意象评分;最后,运用多元线性回归方法建立字体笔画形态设计要素与情感意象的关系模型。从表达式的系数中可分析出各形态特征要素对情感意象的影响程度,该模型为汉字字体设计的意象定位及研究提供一种新的思路和方法。将该模型的结论应用于汉字字体设计实践中,结果表明,该方法具有良好的可行性与可靠性。

In order to reveal the internal relationship between the morphological features of Chinese characters and the emotional images of the audience, a relationship model between the morphological features of Chinese characters and the emotional image was proposed from the perspective of visual cognition. First, the design elements of Chinese character font stroke shape were analyzed to construct its project and category table using the morphological analysis method. Then, the K-means clustering algorithm was employed to select the representative emotional image words,and a semantic difference(SD) questionnaire was issued to obtain the emotional image scores for each font sample.Finally, the multiple linear regression method was used to establish the relationship model between the design elements of font stroke shape and emotional images. From the coefficient of the expression, the influence of each morphological feature element on the emotional images can be analyzed. The model can provide technical support for the image positioning of Chinese character font design, and provide a new idea and method for the relevant research.It is applicable to the practice in the field, and the results show that the method is of high feasibility and reliability.