跨界搜索对制造企业服务创新绩效的影响研究——被调节的中介效应

Research on the Impact of Cross-Border Search on the Service Innovation Performance of Manufacturing Enterprises——The moderated mediation effect

服务创新已成为制造企业获取持续竞争优势的重要战略途径,自身服务资源缺乏是影响其服务创新绩效的关键要素,而跨界搜索是组织从外界获取资源的有效途径。文章以资源拼凑为中介变量、服务导向为调节变量,构建被调节的中介模型,探究制造企业跨界搜索影响资源拼凑行为,进而影响服务创新绩效的微观机理,并以338家制造企业为样本进行实证研究。研究发现,技术知识跨界搜索、市场知识跨界搜索和政策知识跨界搜索不仅直接正向影响制造企业创新绩效,还通过资源拼凑的中介作用间接正向影响服务创新绩效;服务导向不仅正向调节资源拼凑与制造企业服务创新绩效的关系,还增强了资源拼凑的中介作用,存在被调节的中介效应。

Service innovation has become an important strategic approach for manufacturing companies to obtain sustainable competitive advantages.Lack of resources is a key element that affects its service innovation performance,and cross-border search is an effective way for organizations to obtain resources from the outside world.Discuss the interrelationship between manufacturing companies'cross-border search and resource patching,and combine with service orientation to deeply study the micro-mechanism that affects the service innovation performance of manufacturing companies,and conduct empirical research with 338 manufacturing companies as samples.The study found that cross-border search of technical knowledge,cross-border search of market knowledge and cross-border search of policy knowledge will directly improve the service innovation performance of manufacturing enterprises,and the intermediary effect of bricolage between the two further promotes the development of service innovation of manufacturing enterprises.Service orientation enhances the intermediary effect of bricolage,and there is a regulated intermediary effect,thereby enhancing the service innovation performance of manufacturing enterprises.