价值创造视角下互联网时代的商业模式创新

Business Model Innovation in the Internet Era from the Perspective of Value Creation

在当前的互联网时代背景之下,传统的商业模式往往不适应时代发展趋势,因此需要在商业模式方面进一步创新改进,不断完善和优化,这样才能更有效地体现出互联网商业模式的发展成效,并且创造出更大的价值。在创新商业模式的过程中,要有效突破以供给为导向的商业模式,要充分体现出需求导向的作用和效能,进而在商业模式的创新改进过程中使价值得到更有效的创造,并且呈现出创新发展效能。基于此,该文以价值创造视角为基准,进一步有效分析互联网时代的商业模式创新策略等相关内容。

In the current Internet era, the traditional business model often does not adapt to the development trend of the times. Therefore, it is necessary to further innovate, improve, constantly improve and optimize the business model, so as to more effectively reflect the development effectiveness of the Internet business model and create greater value. In the process of innovating business model, we should effectively break through the supply-oriented business model, fully reflect the role and efficiency of demand orientation, and then create value more effectively in the process of innovation and improvement of business model, and show the efficiency of innovation and development. Based on this, this paper takes the perspective of value creation as the benchmark to further effectively analyze the business model innovation strategy and other related contents in the Internet era.