森林旅游体验对中高龄游客生活质量的影响

The Impact of Forest Tourism Experience on The Life Quality of Middle Aged and Elderly Tourists

采用结构方程模型方法,引入幸福感作为中介变量,并以福州国家森林公园为例对参与森林旅游的中高龄游客进行实证分析,旨在揭示中高龄游客的认知体验(恢复性知觉)与情感体验(场所依恋)对生活质量的影响效应与路径。结果表明,在森林旅游体验时,幸福感对中高龄游客生活质量的影响起到完全中介作用,即恢复性知觉与场所依恋均无法直接显著影响中高龄游客的生活质量,必须通过幸福感的中介作用才能对生活质量产生显著正影响。研究结果不仅可为森林旅游情境下中高龄游客生活质量的研究提供新的中介变量,还可为森林公园的建设与森林旅游产品开发提供理论参考。

This study adopts the structural equation model and introduces well-being as an intermediary variable to make an empirical analysis of middle aged and elderly tourists participating in forest tourism in Fuzhou National Forest Park,with the aim to reveal the effects of cognitive experience(restorative perception of environment)and emotional experience(place attachment)of middle aged and elderly tourists on their quality of life as well as the path to achieve the effect.The results show that well-being plays a complete mediating role in the impact of forest tourism experience on the life quality of middle aged and elderly tourists,i.e.,neither restorative perception of environment nor place attachment can directly and significantly affect the life quality of middle aged and elderly tourists,and the significant positive impact on their quality of life could only achieved through the mediating effect of well-being.The research results not only provide a new mediating variable for the research on the quality of life of middle aged and elderly tourists in the context of forest tourism,but also provide theoretical references for the construction of forest parks and the development of forest tourism products.