摘要
江苏省民间体育赛事发展面临的现实困境有:资金不足,制约了民间体育赛事规模的扩大和升级;缺少品牌赛事,限制了民间体育赛事的影响力;媒体宣传力度不够,阻碍了民间体育赛事的推广。鉴此,提出如下优化路径:建立民间体育赛事协同治理机制;拓宽民间体育赛事资金来源渠道;培育民间体育品牌赛事;扩大民间体育赛事的宣传力度。
Non-official sports events in Jiangsu province are caught in the following realistic dilemma:insufficient funds restrict the expansion and upgrading of their scales,lack of branded events limits their influence,and insufficient media publicity hinders their popularization.Therefore,an optimized path is proposed:establishing a collaborative governance mechanism,broadening the channels of fund raising,fostering brand non-official sports events and enhancing their publicity.
作者
孟祥波
MENG Xiangbo(P.E.Department,Suzhou Vocational University,Suzhou 215104,China)
出处
《苏州市职业大学学报》
2022年第1期74-77,共4页
Journal of Suzhou Vocational University
基金
江苏省社科应用研究精品工程课题成果(20SYC-180)
苏州市体育局体育科研局管课题立项项目(TY2020-40)
苏州市职业大学引进人才科研启动金项目。
关键词
民间体育赛事
现实困境
优化路径
non-official sports events
realistic dilemma
optimized path
