全媒体时代医院新闻宣传工作的实践与思考

The practice and thinking of hospital news publicity under the background of omni-media era

文章以中国医学科学院阜外医院为例,介绍全媒体时代背景下,医院在新闻宣传工作的使命任务和工作思路,根据医院在夯实媒体平台建设、制定新闻宣传制度、提高内容输出质量、聚焦新时代公立医院发展大事等方面的具体做法,提出新形势下做好医院新闻宣传工作的体会与思考。

Under the background of the omni-media era,the article uses Fuwai Hospital as an example to introduce the news publicity work situation and mission.According to the specific practices of the hospital in consolidating the construction of media platform,formulating news publicity system,improving the quality of content output and focusing on the development of public hospitals in the new era,the author puts forward the thoughts and suggestions about hospital news publicity under the new situation.