博弈论视角下的绿色物流发展研究

Research on Green Logistics Development from the Perspective of Game Theory

发展绿色物流不仅是对保护环境、绿色发展理念的积极响应,也是传统物流企业降低经营成本、赢得竞争优势、实现转型升级的有效手段。文中试图从博弈论视角出发,分析政府、企业、市场在绿色物流发展中的关系及策略选择,研究发现:政府财政补贴和有效的监管机制是物流企业进行绿色创新的重要驱动力。同时,提出相应的对策建议,为快速实现物流业绿色化、规范化提供理论依据。

The development of green logistics is not only a positive response to the concept of environmental protection and green development,but also an effective means for traditional logistics enterprises to reduce operating costs,win competitive advantages and achieve transformation and upgrading.From the perspective of game theory,this paper tries to analyze the relationship between government,enterprises and market in the development of green logistics and the choice of strategy.The research finds that government financial subsidy and effective supervision mechanism are the important driving forces for green innovation of logistics enterprises.At the same time,the corresponding countermeasures and suggestions are put forward to provide theoretical basis for the rapid realization of green logistics industry and standardization.