Emoji图像符号的社交功能及应用

Emoji image symbol’s social function and application

Emoji是一种从最初模仿挪用日式动漫符号,到后来日益扩展其使用范围的图像符号体系。自从1999年Shegetaka Kurita创造Emoji以来, Emoji不断获得充实和发展,目前已成为数字交流中代替肢体动作、面部表情等非语言线索的主要形式,并成为全球普遍使用的交流工具。Emoji本身具有有趣、形象、生动和幽默等特点,在网络交流中具有表达情感、加强表达、改变语气、维持或增进人际关系等功能。同时,其使用会受到性别、文化、语境和平台等因素的影响。目前,随着Emoji的不断发展和广泛使用,其应用范围已经扩展至网络交流之外的心理测量、商业营销、法律判决以及情感分析等领域,具有广泛的应用和研究价值。未来可以从以下几个方面进一步深入研究:(1)进一步探索Emoji在网络交流中的应用和未来发展趋势;(2)加大对Emoji在其他领域中应用情况的进一步研究;(3)更加深入探索Emoji的神经生理机制;(4)从认知加工角度来探讨Emoji在网络交流中的积极效果。

At the beginning,Emoji is a kind of image symbol system that imitates and embezzles Japanese anime symbols,but later its use expands gradually.Since the creation of Emoji by Shigetaka Kurita in 1999,it has been continuously enriched.At present,Emoji has become a tool commonly used around the world to replace non-verbal cues such as body gestures and facial expressions in digital communication.Being interesting,vivid,figurative and humorous,Emoji has some important functions in the online communication such as expressing and enhancing emotion,maintaining and enhancing interpersonal relationship.At the same time,its specific expression effect can be affected by gender,culture,context,platform and other factors.With the continuous development of Emoji,its application scope has been extended to other fields such as psychological measurement,business marketing,legal judgment and sentiment analysis,which provides profound research value.Future research is needed to further(1)explore the application and future development trend of Emoji in online communication;(2)study on the application of Emoji in other fields;(3)explore the neurophysiological mechanism of Emoji more deeply;(4)discuss the positive effect of Emoji in online communication from the perspective of cognitive processing.