供需结构视域下大学生网络思想政治教育路径优化

Optimization of College Students’ Network Ideological and Political Education Path from the Perspective of Supply and Demand Structure

在线上线下相互交融促进的信息时代,网络空间极大地拓宽了思想政治教育的研究和实践领域。与此同时,大学生网络思想政治教育理论与实践不断推向深入,供需结构呈现出供给主体多元化、需求样式立体化、供需结构逆转化三个变化。面临供给端单一化低质化,与建构网络育人格局的要求不相适应;需求端缺乏主动,与发挥网络育人实效的要求不相适应;舆论引领挖掘不足,与优化网络育人环境的要求不相适应三个“突出问题”,提出找准结构“地基”,建设大学生喜闻乐见的新媒体空间、革新结构“材料”,择取有利于入脑入心的话语和内容、优化结构“空间”,塑造主旋律充盈其间的网络舆论环境三条优化路径。

In the information age of online and offline integration and promotion, cyberspace has greatly broadened the research and practice fields of ideological and political education. At the same time, the theory and practice of college students’ ideological and political education on the Internet are constantly deepened, and the supply and demand structure presents three new changes, namely, the diversification of supply subject, the three-dimensional demand pattern, and the reverse transformation of supply and demand structure. There are three prominent problems: the single and low quality of the supply side do not adapt to the requirements of the construction of the network education pattern;the lack of attention and initiative on the demand side does not meet the requirements of giving full play to the effectiveness of network education;the lack of public opinion leading and mining does not adapt to the requirements of optimizing the network education environment. This paper proposes to find the “foundation” of the structure, build a new media space and innovate the structure, choose the materials that are popular with college students, choose materials that are conducive to enriching the minds and hearts of students,and shape the network public opinion environment with the main theme as the core.