摘要
客户关系管理对了解客户需求和完善物流绩效起到重要影响,如何在动态市场变化影响下提高客户满意度和客户忠诚度是优化第三方物流绩效的重要手段。DHL公司作为全球知名的第三方物流服务商,通过高效的客户关系管理,随着内部和外部环境变化及时调整对客户需求变化的反应,从而提供最佳的供应链解决方案,解决3PL企业发展中普遍存在的困境,获得更大的市场竞争优势。
Customer relationship management plays an important role in understanding customer needs and improving logistics performance.How to improve customer satisfaction and customer loyalty under the influence of dynamic market changes is an important means to optimize the performance of third-party logistics.As a world-famous third-party logistics service provider,DHL company timely adjusts its response to customer demand changes with the changes of internal and external environment through efficient customer relationship management,so as to provide the best supply chain solution,solve the common difficulties in the development of 3PL enterprises and obtain greater market competitive advantage.
作者
张栋
ZHANG Dong(Administrative Committee of Zhoushan High Tech Industrial Zone,Zhoushan 316000,China)
出处
《价值工程》
2022年第17期33-35,共3页
Value Engineering
关键词
客户关系
客户需求
3PL
DHL
customer relationship
customer demand
third party logistics
DHL
