小微企业市场营销管理的现状与应对措施刍议

Discussion on the Current Situation and Countermeasures of Marketing Management of Small and Micro Enterprises

如今我国市场经济快速发展,消费者更加信赖品牌效应高的企业,更愿意购买品牌化的产品,这对小微企业的市场营销和持续发展都带来了一定的影响。现阶段,小微企业的市场营销管理仍存在一些问题,需要采取有效的应对措施加以解决。基于此,论文首先论述市场营销管理的重要作用,其次介绍小微企业市场营销管理的现状,最后提出小微企业市场营销管理的应对措施,以供参考。

Nowadays,China's market economy is rapidly developing,and consumers trust enterprises with high brand effect more and are more willing to buy branded products,which has brought certain impact on the marketing and sustainable development of small and micro enterprises.At this stage,there are still some problems existing in the marketing management of small and micro enterprises,which need to be solved by taking effective countermeasures.Based on this,the paper firstly discusses the important role of marketing management,then introduces the current situation of marketing management of small and micro enterprises,and finally puts forward the countermeasures of marketing management of small and micro enterprises,for reference.