基于多生理信号的化妆水瓶包装材料选择研究

Study on Material Selection of Toning Lotion Bottle Packaging Based on Multiple Physiological Signals

为研究包装材料对消费者感官体验的影响,采用主观与客观相结合的评价方法,以市面上常见的化妆水包装材料为例,选取了39名年轻消费者在模拟购物情景下完成包装选择的任务,在此过程中测试其注视时长、注视点个数、脑电、心率、皮温等生理信号变化,并辅以调查问卷。研究结果表明,材料为甲基丙烯酸甲酯的化妆水包装最受消费者欢迎,包装材料的明度、硬度和密度对消费者感官体验的影响存在显著性差异,且眼球追踪指标、心率与消费者满意评分有显著的相关性。

In order to research the impact of packaging materials on consumers’sensory experience,a combination of subjective and objective evaluation methods was adopted.By selecting the common toning lotion packages on market,a case study was performed in which 39 young participants completed the task of picking out packaging in virtual shopping scenarios.Meanwhile,these participants’physiological signal data were collected,such as total fixation duration,fixation count,electroencephalogram,heart rate and skin temperature,with questionnaire result.It was found that poly(methyl methacrylate)material was the most popular packaging material among consumers.In the process,it was observed that lightness,hardness and density of packaging materials significantly influenced consumers’sensory experience.Furthermore,there were notable correlation between consumers’satisfaction scores and eye tracking indicators or heart rate.