数字经济赋能乡村农业振兴:农业平台生态系统的架构和实现机制

Digital Economy Empowers Rural Agriculture Revitalization:Construction and Implementation Mechanism of Agricultural Platform Ecosystem

数字经济赋能乡村农业振兴是乡村振兴和数字经济发展两大国家战略叠加的交汇点。平台生态系统是在一系列前沿数字技术的推动下自然叠加构建出来的新的组织形态,是数字时代推动经济和社会发展的主流组织形态,是农业农村组织模式的创新。文章对平台研究进展情况进行了系统梳理和总结,依据文献研究和现实案例,设计了农业平台生态系统画布:平台通过标准化的供给侧接口作为基础,品牌建设的需求侧接口作为抓手,赋能架构输出商品化服务,数据、人才和技术体系作为基石。借助生态平台赋能,依托价值创造、价值分配、动力机制和约束机制,让农户重新组织起来,真正实现分散的农户集聚在生态平台模式下进行自主经营,帮助农户走上共同富裕发展之路。

The revitalization of rural agriculture empowered by the digital economy is the intersection of the two national strategies of rural revitalization and digital economic development.The platform ecosystem is a new organizational form that is naturally superimposed and constructed under the impetus of a series of cutting-edge digital technologies,it is the mainstream organizational form that promotes economic and social development in the digital age,and it is an innovation of the agricultural and rural organizational model.The article systematically sorts out and summarizes the progress of platform research,and designs an agricultural platform ecosystem canvas based on literature research and real-life cases.The platform uses the standardized supply-side interface as the foundation,the demand-side interface for brand building as the starting point,and the data,talent and technical system as the cornerstone,enabling the framework to output commercialized services.We should use the ecologi⁃cal platform to empower,rely on value creation,value distribution,dynamic mechanism and constraint mechanism,let farmers re-organize,truly realize that scattered farmers can gather in the ecological platform mode for indepen⁃dent management,and help farmers embark on the road of common prosperity.