跨境电商推动制造业转型障碍与应对措施

Obstacles and Countermeasures for Cross-border E-commerce to Promote the Transformation of Manufacturing Industry

聚焦跨境电商推动制造业转型问题,通过问卷调研及实地调研,厘清制造业及跨境电商发展现状,剖析制造业与跨境电商融合意愿,挖掘二者融合发展障碍。研究发现:我国制造业面临包括营收与成本双重压力等诸多困难,加之对跨境电商认知度不高,导致向跨境电商转型时遇到人才匮乏、产业缺失等问题叠加,进而缺少转型的主动性与积极性。基于此,应提升制造业对跨境电商的认知程度,通过培养跨境电商环境、完善跨境电商配套基础,更好发挥跨境电商推动制造业转型的积极作用。

The study focuses on the topic of promoting the transformation of manufacturing industry by cross-border e-commerce,clarifies the development status of manufacturing industry and cross-border e-commerce,analyzes the integration willingness of manufacturing industry and cross-border e-commerce,and excavates the obstacles to the integration development of the two through questionnaire survey and field survey.It is found that China’s manufacturing industry is facing many difficulties,including the dual pressure of revenue and cost.In addition,China’s awareness of cross-border e-commerce is not high.During the transformation to cross-border e-commerce,it encounters the superposition of problems such as lack of talents and lack of industry,which leads to the lack of initiative and enthusiasm for transformation.Based on this,we should guide the manufacturing industry to improve its awareness of cross-border e-commerce,and give better play to the positive role of cross-border e-commerce in promoting the transformation of the manufacturing industry by cultivating the cross-border e-commerce environment and improving the supporting foundation of cross-border e-commerce.