基于技术接受度模型的智能体育产品使用意愿影响因素研究

Research on Influencing Factors of Users’Willingness to use Intelligent Sports Products Based on Technology Acceptance Model

以技术接受度模型为基础,构建智能体育产品使用意愿的影响因素模型,结果表明:品牌价值、购买价格、产品质量、服务水平、操控性能等因素对智能体育产品的用户行为产生影响,且对用户感知易用性和感知有用性有显著的正向影响力。研究结论对帮助企业用户需求,改进产品,完善产品功能,提高用户体验感受,增进用户持续使用意愿具有重要意义。

Based on the technology acceptance model,this research builds a model of influencing factors of the willingness to use intelligent sports products. The data analysis results show that factors such as brand value,purchase price,product quality,service level,control performance have an impact on intelligent sports products user behavior,and have a significant positive impact on users’ perceived ease of use and perceived usefulness. Exploring the influencing factors of users’ willingness to use intelligent sports products can help understand user needs,improve products,perfect product functions,and enhance user experience,thereby enhancing users’ willingness to continue using.