商业插画在产品包装设计中的应用

APPLICATION OF COMMERCIAL ILLUSTRATION IN PRODUCT PACKAGING DESIGN

作为视觉传达设计的重要应用方法,商业插画以其独特的绘画技巧和形式,从而表现出其魅力。如今,如何使商业插画在产品包装设计中发挥更大的价值成为当今设计师不断思考与实践的重要课题。文章首先对商业插画的基本概念进行了阐述,从三个不同的角度来探讨产品包装设计中商业插画的价值;然后,文章总结与归纳了商业插画在产品包装设计中的应用原则;最后,从设计要素、夸张表现、构图形式和视觉传达四方面研究和分析了产品包装设计领域中商业插画的应用形式。以期产品包装设计能够通过商业插画来实现其实效性与艺术性,提升产品包装设计的价值。

As an important application method of visual communication design,commercial illustration shows its charm with its unique painting skills and forms.Today,how to make commercial illustrations play a greater role in product packaging design has become an important topic for designers to constantly think and practice.The article first expounds the basic concept of commercial illustration,and discusses the value of commercial illustration in the field of product packaging design from three different perspectives;then,the article summarizes and summarizes the application principles of commercial illustration in product packaging design;finally,specifically from the four aspects of design elements,exaggerated expression,composition form and visual communication,to research and analyze the application form of commercial illustration in the field of product packaging design.It is expected that product packaging design can achieve its effectiveness and artistry through commercial illustrations,and enhance the value of product packaging design.