乡村振兴视角下地方非物质文化遗产的创新发展——以盐城老虎鞋为例

THINKING ON INNOVATIVE DEVELOPMENT OF LOCAL INTANGIBLE CULTURAL HERITAGE IN RURAL REVITALIZATION——TAKING YANCHENG‘S TIGER SHOES AS AN EXAMPLE

在乡村振兴中,地方非物质文化遗产如何抓住机遇创新发展是值得探讨的课题。文章首先通过调研发现盐城老虎鞋创新发展中主要面临的问题。其次,探析乡村振兴助力地方非物质文化遗产创新发展的策略,最后针对盐城老虎鞋发展过程中存在的问题,结合实际条件,提出开发文化创意品牌提升经济价值、拓宽教授渠道促进传承与发展、体验式旅游推动宣传与创新等方法,进而为同类型非物质文化遗产的创新发展提供参考。

In the process of rural revitalization,it is worth discussing how to seize the opportunity to innovate and develop local intangible cultural heritage.First of all,through investigation and research,the main problems faced in the innovation and development of Yancheng tiger shoes.Secondly,the strategy of rural revitalization to promote the innovative development of local intangible cultural heritage was analyzed.Aiming at the problems existing in the development process of Yancheng Tiger shoes,combined with the actual conditions,the development of cultural and creative brands to enhance economic value,broaden teaching channels to promote inheritance and development,and experiential tourism to promote publicity and innovation,etc.Then it provides reference for the innovation and development of the same type of intangible cultural heritage.