乡村旅游的认知-情感共识——以西溪南古村落为例

Cognitive-emotional Consensus on Rural Tourism——Take Xixinan Ancient village as an example

乡村旅游认知-情感共识是检验美丽乡村建设成果、实现形象经济和体验经济转换的重要方式之一。以网络用户为代表的旅游者拍摄的旅游照片为逻辑起点,结合对应的游记文本内容,围绕认知-情感系统理论的逻辑主线,运用隐喻抽取技术法,解读并揭示了游客关于西溪南古村落的乡村旅游认知-情感共识。研究发现:认知要素上,枫杨林、丰乐河、拍照、网红桥、民宿、徽派建筑、鸟雀、黄牛、荷塘、蓝天绿树、溪水、百年老树、浣衣、当地人、散步等是游客对西溪南古村落的乡村旅游记忆定格;情感共识上,西溪南古村落的乡村旅游发展情感共识揭示为我国传统乡村旅游向现代乡村旅游转型升级提供了可以深思的路径选择。新时代传统乡村旅游突破路径依赖、提升竞争力,应从培育优势生态旅游品牌、延伸乡村旅游产业链、推动主客关系的互动与维护等方面展开。

Rural Tourism cognitive emotional consensus is one of the important ways to test the achievements of beautiful rural construction and realize the transformation of image economy and experience economy.Taking the travel photos taken by tourists represented by Internet users as the logical starting point,combined with the corresponding travel notes text content,around the logical main line of cognitive emotional system theory,using metaphor extraction technology,this paper interprets and reveals the tourists'cognitive emotional consensus on rural tourism in Xixinan ancient village.The study found that:in terms of cognitive elements,maple poplar forest,Fengle River,photography,wanghong bridge,home stay,Huizhou architecture,birds,cattle,lotus pond,blue sky and green trees,streams,century old trees,Huanyi,locals and walking are the fixed frame of tourists'Rural Tourism memory of Xixinan ancient village;In terms of emotional consensus,the emotional consensus of rural tourism development in Xixinan ancient village provides a thoughtful path choice for the transformation and upgrading of China's traditional rural tourism to modern rural tourism.To break through path dependence and enhance competitiveness of traditional rural tourism in the new era,we should cultivate advantageous ecotourism brands,extend the rural tourism industry chain,and promote the interaction and maintenance of subject guest relationship.