非物质文化遗产可持续发展的严肃性及娱乐性

Seriousness and Entertainment of the Sustainable Development of Intangible Cultural Heritage

本文运用文献研究的方法对非物质文化遗产传承和发展中必须坚持的核心要素及需要改善的传统部分进行分析,从严肃性和娱乐性看似冲突的视角解读了非物质文化遗产。总结得出,在当今新媒体时代,数字媒体技术有利于非遗友好型文化生态的形成;在坚持非遗内涵价值和促进现代融合的基础上,需要形成的一种新型的发展观。文章也提出了非遗严肃性和娱乐性结合的三个方向:传统技艺辅助学习和获取类的严肃游戏、数字生态博物馆、优质数字媒体文化展示和传播。这些研究可以帮助非遗传承人找到一条能够保持非遗原真性,适应当下数字文化环境的可持续发展道路。

From a conflict perspective between seriousness and entertainment,this paper adopted the method of literature research to analyze the core factors that must be adhered to in the inheritance and development of ICH and the traditional parts that need to be changed.It concluded that in the new media era,digital media technology is conducive to the formation of an ICH-friendly cultural ecology.On the basis of adhering to the connotative value of ICH and promoting modern integration,a new development concept needs to be formed.It proposed three aspects to promote the integration between seriousness and entertainment,namely serious games for learning traditional skills and acquisition,digital eco-museum,and cultural exhibition and dissemination in high-quality digital media.This research can help find a sustainable development path that can maintain the authenticity of ICH and adapt to the current digital cultural environment.