以受众研究助推方志传播学的理论构建

Promoting the theoretical construction of local chronicles communication with audience study

方志传播学作为方志学的重要组成部分,已经在学科理论和实践经验上取得了一定的成果,促进了地方志的有效传播,也增强了地方志的影响力。而受众理论作为传播学最基础的理论之一,对传播学的深化与完善起到了至关重要的作用。但是,方志传播学中的受众研究仍有较大空间,其系统性亟待提升。因此,以受众研究作为切入点,并结合地方志实际进行系统性细化,对于推动方志传播学的理论构建,是一个可行的方向选择;对于构建具有中国特色的本土化学科体系,也同样具有很强的现实意义。

As an important part of local chronicles,local chronicles communication has made some achievements in discipline theory and practical experience,which not only promotes the effective circulation of local chronicles,but also enhances the influence of local chronicles.As one of the most basic theories of communication,audience theory plays a vital role in the deepening and improvement of communication.However,the systematic study of local chronicles still has much room for improvement,and its systematization needs to be further optimized.Therefore,it is a feasible approach to take audience study as the starting point and systematically refine it in combination with the reality of local chronicles in order to promote the theoretical construction of local chronicles communication;and it is also of great practical significance to build a localized discipline system with Chinese characteristics.