媒体使用与公众安全感研究

Research on Media Use and Public's Safety Perception

[研究目的]通过官媒和自媒体两种媒介类型,揭示新媒体环境下公众的安全感知现状,为近期国家出台整治不良媒介平台的政策实践提供理论阐释。[研究方法]基于2019年大学生社会心态调查数据,对媒体使用影响受众主观安全感知的作用机理进行了考察。[研究结论]研究发现,与不浏览官媒信息的大学生网民相比,浏览官媒信息的大学生网民的安全感更强;而接触微信等自媒体信息的大学生网民的安全感比不接触这类媒介信息的大学生网民群体更低。这可能是因为微信渠道信息来源更加多元、异质,而官媒信息来源相对单一且内容多为正面的意识形态宣传。另外,公众的社会满意度调节了接触自媒信息与安全感知因果关系的强弱,而社会满意度与接触官媒信息之间并不存在显著的交互效应。

[Research purpose]According to stated-owned media and self-media,the paper reveals the current situation of public's safety perception in new media environment and provides theoretical interpretation for practice of state regulation on undesirable media platforms.[Research method]Based on 2019 college students social mentality survey data,the author analyzes the mechanism of college students'safety perception by media use.[Research conclusion]It shows that audiences who browse state-owned media information have higher safety perception than those who fail to do so.Compared with college students who do not seek for information by self-media channels such as WeChat,those who have exposed to WeChat information have lower safety perception.It explains that information from WeChat channel is more diverse,heterogeneous,and the source of state-owned media information is relatively single and the content is mainly positive ideological propaganda.In addition,the causality between self-media exposure and safety perception is adjusted by social satisfaction.However,social satisfaction fails to adjust the causal relationship between state-owned media exposure and safety perception.