灾害救助信息网络传播的关键因素及有效路径

Key Factors and Effective Path of Disaster Relief Information Network Dissemination

[研究目的]“互联网+自然灾害救助”的科学融合发展是决定灾害救助全民化服务体系转型成功的关键,探究灾害救助信息网络传播的影响因素、组合路径与优化策略,有助于构建以自愿、充分、有效参与为基础的多主体通力合作的灾害救助体系。[研究方法]该文基于利益相关者模型提出灾害救助信息网络传播的相关参与主体作用力:意见领袖影响力、普通网民参与度、网媒传播度、政务及时性。选取2016-2021年的19个自然灾害典型案例,对变量采取定量测度,运用定性比较分析方法,对灾害事件中救助信息网络传播的作用力进行剖析,分析灾害救助信息网络传播的影响因素。[研究结论]研究发现,在灾害救助信息的网络传播中存在三种形成灾害救助信息高效传播的路径组合模式,结果有助于实现公共利益最大化的“善治”效果,从而最终实现突发事件的网络治理模式。

[Research purpose]The scientific integration development of"Internet+natural disaster relief"is the key to the successful transformation of disaster relief service system.Exploring the influencing factors,combination paths and optimization strategies of disaster relief information dissemination will help to build a multi-agent cooperative disaster relief system based on public's voluntary,full and effective participation.[Research method]Based on the stakeholder model,this paper puts forward the main forces of disaster relief information dissemination:the influence of opinion leaders,the participation degree of ordinary netizens,the dissemination degree of internet media,and the timeliness of government affairs.Nineteen typical cases of natural disasters from 2016 to 2021 are selected,quantitative measurement of variables is carried out,and the qualitative comparative analysis method is adopted to analyze the force of disaster relief information dissemination,and analyze the influencing factors of disaster relief information dissemination.[Research conclusion]The research finds that there are three combinatorial paths to form the efficient network dissemination of disaster relief information.The results are helpful to achieve the"good governance"effect of maximizing public interests,and finally realize the network governance mode.