多维视角下学术社交平台影响力与用户行为研究

Study on Influence and User Behaviors of Academic Social Network from the Multidimensional Perspective

目的关联传统学术评价体系与学术社交平台ResearchGate(RG),探究RG影响力特征与用户行为规律,为国内学者有效利用学术社交平台、提升科研成果及个人影响力提供借鉴与指导。方法以进入基本科学指标数据库(ESI)全球前1%的8所中医药院校为实证研究对象,选取RG平台,基于ESI-WOS-RG各项指标及相互关系,从机构、高水平论文及学者3个维度研究学术社交平台影响力;从高水平论文学者RG参与度、活跃度、用户行为、用户行为与影响力的相关关系,研究学术社交平台用户行为规律;并在此基础上考查RG平台资源聚合程度。结果RG Score与WOS论文数、被引频次相关系数均在0.5以上,RG呈现的机构数据与ESI所反映的国际学术水平与影响力基本契合;RG被引频次与WOS被引频次呈强正相关,相关系数为0.968;高水平论文学者RG研究兴趣与传统影响力指标(WOS被引频次、H指数)及具有社交特征的指标(被关注、被推荐、被阅读等)显著相关,相关系数均在0.57以上,显示此类复合量化指标对科研活动与学术价值评估具有参考意义;此次调研的高水平论文注册学者总体RG活跃度高,RG Score最低值超过平台上30%用户、中位数超过95%用户,平均发布共享195个研究成果资源、2.7个项目,人均关注75位学者。高水平论文学者善于利用共享与关注功能获取学术信息、追踪学术动态、建立学术联系、提升影响力。结论国内学者对RG认知和利用度较国外学者稍弱,且受地域、院校、学科、国际合作等因素影响,对学术社区认知与交流、共享的意识需进一步强化。

Objective To associate authoritative academic evaluation system with academic social network ResearchGate(RG);To explore the influence characteristics and user behavior law of RG;To provide reference and guidance for domestic scholars to effectively use academic social platforms,improve scientific research results and personal influence.Methods This article took the 8 TCM colleges and universities in the top 1%of ESI as the empirical research objects,selected the RG platform and studied the influence of academic social platforms from three dimensions of institutions,high-level papers and scholars based on the indicators and interrelationships of ESI-WOS-RG;from the high-level papers and scholars RG participation,activity,user behaviors,relationship between user behaviors and influence,this article explored the behavior law of academic social platform users;and on this basis,it also examined the degree of resource aggregation of the RG platform.Results The correlation coefficient between RG Score and the number of WOS papers and citation frequency were all above 0.5.The institutional data presented by RG was basically consistent with the international academic level and influence reflected by ESI;there was a strong positive correlation between RG citation frequency and WOS citation frequency,and the correlation coefficient was 0.968;the RG research interest of high-level paper scholars was significantly correlated with traditional influence indicators(WOS cited frequency,H index)and indicators with social characteristics(followed,recommended,read,etc.),and the correlation coefficients were all above 0.57,indicating that this composite quantitative indicators had reference significance for scientific research activities and academic value evaluation;the high-level paper registered scholars in this survey had a high overall RG activity.The minimum RG Score exceeded 30%of users on the platform,and the median exceeded 95%of users.On average,195 research results resources and 2.7 projects were published and shared,and per capita followed 75 scholars.Scholars of high-level papers were good at using sharing and following functions to obtain academic information,track academic trends,establish academic connections,and enhance influence.Conclusion Domestic scholars’cognition and utilization of RG are weaker than foreign scholars,and influenced by the factors of region,university,discipline and international cooperation,and the awareness of cognition,communication and sharing of academic community needs to be further strengthened.